Store designs certainly play a big role in attracting the eyes of the customers. Louis Vuitton, in its effort to use conceptual architecture to festoon each of its stores with new innovative looks, has opened a new Vuitton store on Rome’s Via Condotti lately. The front of the store touts a plasma screen staircase that plays technicolor ploys on the eye. The inimitable stairs can convert themselves into gushing water, trailing vines, or a classic Louis Vuitton trunk. Isn’t that interesting? Tourists visiting the unique store are simply mesmerized by the technicolor tricks of the plasma screen staircase. The concept for the store design has been penned down by architect Peter Marino.